Archive for the ‘Marketing’ Category

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Product Branding 101 – How To Get Started

October 1, 2014

product-branding

You have an idea, you have a product that you want to market. How do I get started? First you will need to answer a few questions.

  1. Identify who you will market this product to. What age group, male, female etc.
  2. Research and identify the competition.
  3. How does your brand differ from other products that are similar? Identify pros and cons.
  4. Create a good package design and logo that appeals to your demographic.
  5. Identify the cost and price point at which the product will be sold.
  6. Create your niche and your own market. By creating a niche you are creating a need. You don’t just want to do what everyone else is doing. You need to go above and beyond whatever the competition is doing. You need to think outside the box and be edgy with your marketing. This will make your product memorable.
  7. Service. Your brand is a promise to your customers. You need to make sure you have a way to service your customers need in case anything goes wrong with your product. They service of your product greatly influences your product’s success.
  8. Once you have your ideas, write everything down in a plan and develop a marketing strategy.

Depending on your demographic this has a lot to do with how your product will be marketed and distributed. In order to make your product successful, you need to create an awesome user experience.  This will bring the same customers back again and again with repeat business that will multiply.

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The Vast Universe Of Marketing: 135 Types And Counting

March 5, 2014

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Many people call themselves marketing experts. I’ve seen guys who have only been in it for a year and call themselves “Marketing Experts”. Even though I have been in this field for a number of years, and an expert in many areas, I still do not consider myself an expert. That is because in the world of Marketing it is changing everyday. It is virtually impossible for one person to stay on top of every single thing in the Marketing world and be an expert on everything.

Two of my friends that I am always getting advice from with the latest and greatest Marketing tools is Joel Comm and Jim Kukral. Both friends I do consider to be experts in their field, because they have had great success and continue to be on the leading edge of Marketing. In 2009 I wrote a book on Marketing, I spent 5 years of research on it, by the time it was published it was already out of date and I had to keep updating it. I found that the Marketing world was changing so much everyday it was exhausting just trying to keep re-editing my book.

Marketing has changed a huge amount since then and many tools I used are out of date. For example the way Google Analytics worked 5 years ago is definitely not the same today. Just like everyone else Google has to add new tools to stay ahead of the ball game. Technology and Marketing have now gone more toward the mobile apps, and those are even more statistics that are being monitored. 

I know that even with how fast everything changes even  Joel Comm and Jim Kukral have friends they talk to to get updated advice on certain things. As big as the Marketing world is I think its virtually impossible to be an expert on every single thing in the Marketing world, it’s like trying to manage the universe when each star requires full time effort to keep up with what’s changing. How many different categories do you think there are? I came up with at least 135 different types of marketing. I know it’s not everything, and there are many more changes going on everyday.

  1. Account Based Marketing
  2. Affiliate Marketing
  3. Affinity Marketing
  4. Agile Marketing
  5. Algorithmic Marketing
  6. Ambush Marketing
  7. Analytic Marketing
  8. Article Marketing
  9. B2C (Business to Consumer) Marketing
  10. B2B (Business to Business) Marketing
  11. B2P (Business to Person) Marketing
  12. Behavioral Marketing
  13. Blackhat Marketing
  14. Brand Marketing
  15. BRC (Business Reply) Marketing
  16. Buzz Marketing
  17. Call Center Marketing
  18. Campus Marketing
  19. Catalog Marketing
  20. Cause Marketing
  21. Celebrity Marketing
  22. Channel Marketing
  23. Closed Loop Marketing
  24. Close Range Marketing
  25. Cloud Marketing
  26. Cooperative Marketing
  27. Communal Marketing
  28. Community Marketing
  29. Computational Marketing
  30. Conversation Marketing
  31. Conversion Rate Marketing
  32. Content Marketing
  33. Contextual Marketing
  34. Controversial Marketing
  35. Corporate Marketing
  36. CRM (Customer Relationship Management) Marketing
  37. Cross Media Marketing
  38. CTA (Call to Action) Marketing
  39. Data Marketing
  40. Database Marketing
  41. Deceptive Marketing
  42. Digital Marketing
  43. Direct Mail Marketing
  44. Direct Response Marketing
  45. Disruptive Marketing
  46. Distribution Marketing
  47. Diversity Marketing
  48. Door-to-Door Marketing
  49. Drip Marketing
  50. Email Marketing
  51. Ethical Marketing
  52. Event Marketing
  53. Evangelist Marketing (word of mouth)
  54. Expeditionary Marketing
  55. Experiential Marketing
  56. Field Marketing
  57. Freebie Marketing
  58. Geo Marketing
  59. Global Marketing
  60. Green Marketing
  61. Guerrilla Marketing
  62. Harvest Marketing
  63. Horizontal Marketing
  64. Inbound Marketing
  65. Industrial Marketing
  66. Influential or Influence(r) Marketing
  67. Info Marketing
  68. Informal Marketing
  69. In-Game Marketing
  70. In-Store Marketing
  71. Integrated Marketing
  72. Interactive Marketing
  73. Internal Marketing
  74. Internet Marketing
  75. International Marketing
  76. Keyword Marketing
  77. Lead Generation Marketing
  78. Left-Brain Marketing
  79. Local Marketing
  80. Long Tail Marketing
  81. Loyalty Marketing
  82. Mass Marketing
  83. Mobile Marketing
  84. Mobile Internet Marketing
  85. Multi-Channel Marketing
  86. Multicultural Marketing
  87. Multi-Level Marketing
  88. Niche Marketing
  89. Neuromarketing
  90. New Media Marketing
  91. Newsletter Marketing
  92. Non-Traditional Marketing
  93. Offline Marketing
  94. Outbound Marketing
  95. Outdoor Marketing
  96. Out-of-Home Marketing
  97. Performance Marketing
  98. Personalized Marketing
  99. Persuasion Marketing
  100. Point of Sale Marketing
  101. PPC (Pay Per Click) Marketing
  102. Product Marketing
  103. Promotional Marketing
  104. Proximity Marketing
  105. Pull Marketing
  106. Push Marketing
  107. Real Estate Marketing
  108. Real-Time Marketing
  109. Referral Marketing
  110. Relationship Marketing
  111. Reply Marketing
  112. Reverse Marketing
  113. Scarcity Marketing
  114. Scientific Marketing
  115. Seasonal Marketing
  116. SEM or SEO (Search Engine Optimization) Marketing
  117. Self Marketing
  118. Services Marketing
  119. Shadow Marketing
  120. Shopper Marketing
  121. Social Marketing
  122. Social Media Marketing
  123. Sports Marketing
  124. Stealth Marketing
  125. Street Marketing
  126. Target Marketing
  127. Technical Marketing
  128. Telemarketing
  129. Test Marketing
  130. Time Marketing
  131. Trade Show Marketing
  132. Undercover Marketing
  133. User-Generated Marketing
  134. Video Marketing
  135. Viral Marketing
  136. Vertical Marketing
  137. Youth Marketing
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Google Hummingbird A New Algotithim Launched

January 5, 2014

Google-Hummingbird

If you haven’t heard the latest, Google launched a new search algorithm, Google Hummingbird.  Unlike Google Panda and Google Penguin, Google Hummingbird works differently. When creating Marketing content strategy Google Hummingbird will link together websites that will answer specific questions in a logical process. Therefore improving your search results according to relevancy.

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Google Penguin The Latest Algorithm Launch

June 6, 2013

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The latest algorithm launch is Google Penguin. This was created by Google as a way to decrease search engine results for those websites that violate Google’s webmaster guidelines. The main goal of Google Penguin works to add websites that are reported as spam to a black list known as spamdexing or Black-Hat SEO. It’s a way of poisoning the search engine results to prevent these hacker websites from getting through to the user. The term Black-Hat refers to a hacker that violates computer security for malicious reasons and or financial gain. I have seen all to often when someone clicks on an article or an ad, and unknowingly malware files download to their computer and start altering their registry files like a virus. Once downloaded these files are often hidden and hard to remove. Yeah for Google! For creating the new Google Penguin that will help increase internet security for everyone.

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What Is Google Panda?

December 11, 2011

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Many people may not be aware, Google Panda is a new tool that has been added to the algorithm to help provide better search results. Launched in February of this year, it’s designed to eliminate low quality, bad or duplicate results. According to Google it only takes a few pages of poor quality or duplicate content to hold down traffic. These are the types of pages that Google Panda will block from delivering you content to help bring better more relevant search results. Therefore improving on SEO Marketing.

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Free Music On iTunes

January 18, 2010

I am an avid listener of iTunes. Since 2000 I have listened to their free internet radio. I tunes has been featuring new and upcoming artists by offering a free download every week. How awesome it is to get great music you can download for free. What a great way to promote new music.

https://itunes.apple.com/us/app/free-song-notifier-for-itunes/id668309237?mt=8

iTunes single

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Blogging: Not Just a Hobby Anymore

May 29, 2009

Blogging is a great way to express yourself, keep in touch with family and friends. Blogging is not just something you do for fun anymore. It is a great tool to also increase traffic to your website and your business. While we have had a tough economy, it’s also one of the best avenues for free advertising. There are many ways you can blog and make money. I see blogging as one of the best Marketing tools to help boost my business, and any leads I get from it I see as a bonus to what I am already doing.

Blogging has been very successful for many people, but don’t count on it to be a stable income. What you want to do is build multiple streams of income. Most successful bloggers have been doing it for several years. I have been now blogging for one year, and I am happy when I do get the occasional paid blogging job.

Here’s a great post:
13 Tips to Recession Proof Your Blog

Some of my friends have great blogs:
http://www.jimkukral.com/
http://doubledeej.blogspot.com/
http://www.joelcomm.com/

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