Archive for the ‘Economy’ Category

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Product Branding 101 – How To Get Started

October 1, 2014

product-branding

You have an idea, you have a product that you want to market. How do I get started? First you will need to answer a few questions.

  1. Identify who you will market this product to. What age group, male, female etc.
  2. Research and identify the competition.
  3. How does your brand differ from other products that are similar? Identify pros and cons.
  4. Create a good package design and logo that appeals to your demographic.
  5. Identify the cost and price point at which the product will be sold.
  6. Create your niche and your own market. By creating a niche you are creating a need. You don’t just want to do what everyone else is doing. You need to go above and beyond whatever the competition is doing. You need to think outside the box and be edgy with your marketing. This will make your product memorable.
  7. Service. Your brand is a promise to your customers. You need to make sure you have a way to service your customers need in case anything goes wrong with your product. They service of your product greatly influences your product’s success.
  8. Once you have your ideas, write everything down in a plan and develop a marketing strategy.

Depending on your demographic this has a lot to do with how your product will be marketed and distributed. In order to make your product successful, you need to create an awesome user experience.  This will bring the same customers back again and again with repeat business that will multiply.

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The Million Dollar Question: Loan Modifications Changing Rules

April 1, 2014

Anyone going through a loan modification knows it’s not a simple and easy process. There have been many discrepancies with the banks especially when it comes to loan modifications. The million dollar question is why are loan modifications changing the rules? My thoughts are some of the rules need to be changed to regulate the banks. Most loan modifications  I have investigated don’t benefit the consumer very much. The purpose of a loan modification in the Bank’s eyes is to extend the time of the loan in which the borrower can catch up on what they are behind. The truth is some modifications can hurt the consumer even more. Many loan modifications give the bank the right to add on extra fees and interest that normally wouldn’t be added on. This in turn hurts the consumer in that it puts them even further behind on their mortgage. Where loan modifications can help many consumers, they usually are only a temporary solution. This is because while during your trial payment period you may have lower payments, most of the banks doing the modifications will find a way to add extra interest and fees and therefore may result in a higher mortgage payment. Sometimes the best way to get out of your situation is to sell your home.

Most consumers do not know that if they sell their home they may be able to get money from their mortgage company as a relocation fee in order to avoid foreclosure. Anyone needing information about this should contact an expert. A mortgage broker that works with mortgage attorneys can often help. Stay far away from anyone that wants to charge you high fees to help you with a loan modification. Attorneys you hire that help you can often times charge their fees to either the mortgage company or mortgage broker.

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Should Tipped Workers Get a Raise?

June 28, 2012

Waitress Taking Order

While the federal minimum wage is currently at $7.25 an hour at the national average, minimum wage has risen several times over the years. However the minimum wage for tipped employees has been the same since 1991 and is still at $2.13 per hour. Is this fair? I know very few people who can live off of this kind of income especially if they have children.

Scenario; if a full time waitress was making $2.13 per hour and worked 40 hrs per week she would earn $17.04 per day, if you would add average tips to that of $25 per day = $42.04 per day. All tipped workers should be getting at least minimum wage from their employers if they don’t earn enough in tips. How many honest employers out there do think would do this? I think that tipped workers should get at the very least a cost of living increase in wages.

I signed the petition for tipped workers to get a raise from the current minimum wage rate of $2.13 per hour.

http://www.causes.com/causes/621651-human-rights/actions/1661379

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Positive Thinking is the Key to Surviving Tough Times

February 17, 2009

With our current economic crisis and hundreds of thousands of people getting laid off across the nation, it is troubling to think where we are headed. Our nation is in a full blown depression. The fall of our economy was caused by greed and dishonest people that worked at the top of major corporations with no accountability. I refuse to buy into the political schemes of these companies that are seeking bailouts. The majority of these bailouts have not been used to recover losses or save jobs. They have been used for the wrong reasons to cover there own ass-ets. There is a way to turn this around. POSITIVE THINKING, and helping others.

I am determined to make the best of my own resources, while educating myself to find creative ways to make money and utilize every resource that is available to help everyone where ever I can. Recently I have posted a job board on my website I hope by having this job board on my site it will help those find a job that needs one. I think when ever we can help someone else, it is this kind of thinking that will turn around our economy. Here are some other tips that will help.

  1. Stop the worry and have POSITIVE THINKING. If you worry it will take you ten times longer to accomplish something than if you have POSITIVE THINKING. Worrying is a waste of time. POSITIVE THINKING will get you a lot farther in life and you will reach your goals in less time. POSITIVE THINKING will help you accomplish anything that you desire by attracting these good thoughts everyday and sharing your good thoughts with others. We need to lift each other up and filter out the negetive.
  2. Be Creative and find other ways you can make an income with NO investment. Some of these ways can be selling a product or service you can provide through free internet classified advertising. www.craigslist.org
  3. Prioritize the things that are most important. By prioritizing I mean prioritizing everything in your life starting with your finances, cleaning your house etc. Prioritizing will also relieve a lot of stress and you will be able to look at everything with a clear picture.
  4. Cut expenses and be frugal, you can live with less. When times are tough financially being frugal is way to cut the expenses you don’t need without being cheap. If you remember to recycle and reuse this will in becoming frugal. Then when ever you can prepare for the future.
  5. Share the lessons you have learned with others. Be willing to help someone and share your POSITIVE THINKING. Then if everyone helps someone else it will spread like wild fire.

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Related articles:

http://www.mayoclinic.com/health/positive-thinking/SR00009


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Something US Auto Makers Have Forgotten

January 23, 2009

It seems that today many companies and their officers are driven by greed. The Government bailouts are not being used in the proper manner to save these companies from failing. This is disturbing to me that General Motors plans to close 500 dealerships and layoff thousands of jobs. Even more disturbing is that GM officials say that without the second installment of $5.4 billion dollars they will run out of money by March 31, 2009. It makes you wonder what are they doing with all that money that would make them run out? With $5.4 billion dollars you could save a whole lot of jobs. I think this is poor management to get this far into debt and not be able to pay your bills and save jobs.

When the whole auto industry is in trouble, instead of looking at the bottom of the food chain to cut costs, they should start from the top. This rather large house cleaning project should begin at the home corporate offices and look at over spending that is unnecessary, then go down to the branches of the company. Top executives refuse to take a pay cut when there are families that have worked in the Auto Industry for years living from paycheck to paycheck. Chrysler and GM need to take notes from a few competitors take some responsibility for their actions and realize it is their employees that are the core of the company and it’s what makes a company better.

As I was browsing around the internet I found a quote that I think the US auto makers have forgotten about. “There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.” ~ Henry Ford

BMW makes a strong statement that they take responsibility for their actions and they exist to make the world a better place. They wouldn’t be where they are today if it weren’t for the employees that make up the most important part of their company.

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The information in the blog is the opinion of the writer, articles were provided from the following sources;

http://www.bloomberg.com/apps/news?pid=20601087&sid=aEBxMmCfl0xY

http://www.huffingtonpost.com/huff-wires/20090121/gm-henderson/

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A New Year’s wish for Everyone!

January 1, 2009

It is new years day. A time to start new. Although everyday is a new day. Why not make some new years resolutions that will impact your life as well as the life’s of others. This is what I hope to do this year. I am very grateful of what I have. Even though the economy is in some tough times, I wish everyone the very best of New Years to have a great year of good health, prosperity and happiness. This is a great time to reflect on the good things you have in life and remember there is always someone else that has things worse than you do. I think if you smile and be grateful, more good things will come to you.

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Bailouts: First the Banks, now the Auto Industry?

December 23, 2008

Over this past year many national banks have been in trouble. This happened because of bad investments and bad judgments of people that worked for these banks that did unethical loans. Because of the giant loss of banks across the country, the Federal Government decided to step in to bail out these banks in an effort to save the economy. Unfortunately it wasn’t a very well thought out plan. There were banks that used the money to pay themselves big bonuses and pay for luxury vacations, instead of using the money for what it was intended for. Then there were banks that used the money to pay for new investments, some of these banks didn’t even need the bailout money. Now the auto industry is seeking bailout money from the Government. Should these companies be bailed out? Or should they be held accountable for their actions, and file a Chapter 11 while they clean up their act.

The Government I think is going to go about this in a smarter way this time. Some things to consider are what will happen to the economy if they give the money to the auto industry? What type of stipulations will be enforced? We as tax payers do not have a choice. When ever the Federal Government gives a large sum of money to anyone, we pay for it, and usually the money comes from one of two sources, they raise taxes to pay for it or it comes out of social security.

Here are some additional articles related to this post.

How the Feds will Govern GM and Chrysler

Potential GM Bankruptcy Catastrophic for Economy

Wallstrip: Does the Auto Industry Deserve a Bailout?

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