Archive for the ‘Advertising’ Category

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Product Branding 101 – How To Get Started

October 1, 2014

product-branding

You have an idea, you have a product that you want to market. How do I get started? First you will need to answer a few questions.

  1. Identify who you will market this product to. What age group, male, female etc.
  2. Research and identify the competition.
  3. How does your brand differ from other products that are similar? Identify pros and cons.
  4. Create a good package design and logo that appeals to your demographic.
  5. Identify the cost and price point at which the product will be sold.
  6. Create your niche and your own market. By creating a niche you are creating a need. You don’t just want to do what everyone else is doing. You need to go above and beyond whatever the competition is doing. You need to think outside the box and be edgy with your marketing. This will make your product memorable.
  7. Service. Your brand is a promise to your customers. You need to make sure you have a way to service your customers need in case anything goes wrong with your product. They service of your product greatly influences your product’s success.
  8. Once you have your ideas, write everything down in a plan and develop a marketing strategy.

Depending on your demographic this has a lot to do with how your product will be marketed and distributed. In order to make your product successful, you need to create an awesome user experience.  This will bring the same customers back again and again with repeat business that will multiply.

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Google Hummingbird A New Algotithim Launched

January 5, 2014

Google-Hummingbird

If you haven’t heard the latest, Google launched a new search algorithm, Google Hummingbird.  Unlike Google Panda and Google Penguin, Google Hummingbird works differently. When creating Marketing content strategy Google Hummingbird will link together websites that will answer specific questions in a logical process. Therefore improving your search results according to relevancy.

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Google Penguin The Latest Algorithm Launch

June 6, 2013

google-penguin-update

The latest algorithm launch is Google Penguin. This was created by Google as a way to decrease search engine results for those websites that violate Google’s webmaster guidelines. The main goal of Google Penguin works to add websites that are reported as spam to a black list known as spamdexing or Black-Hat SEO. It’s a way of poisoning the search engine results to prevent these hacker websites from getting through to the user. The term Black-Hat refers to a hacker that violates computer security for malicious reasons and or financial gain. I have seen all to often when someone clicks on an article or an ad, and unknowingly malware files download to their computer and start altering their registry files like a virus. Once downloaded these files are often hidden and hard to remove. Yeah for Google! For creating the new Google Penguin that will help increase internet security for everyone.

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What Is Google Panda?

December 11, 2011

google-panda-seo-tips

Many people may not be aware, Google Panda is a new tool that has been added to the algorithm to help provide better search results. Launched in February of this year, it’s designed to eliminate low quality, bad or duplicate results. According to Google it only takes a few pages of poor quality or duplicate content to hold down traffic. These are the types of pages that Google Panda will block from delivering you content to help bring better more relevant search results. Therefore improving on SEO Marketing.

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The Best Super Bowl Advertising 2010

February 8, 2010

The best in advertising always happens around the Super Bowl, and there is a fortune here to be made from the advertising spots sold. This year advertising spots were $2.5 million to $3 million for a 30 second spot. Hopefully with all of this new advertising, it will give a little boost to our economy.

Vote for your favorite Superbowl commercial here.

Audi: Green Police

Bridgestone Tires : Your Tires or Your Life

Bridgestone Tires : Whale of a Tale

Bud Light: House of Beer

Bud Light: Stranded

Budweiser: Bridge

Budweiser: Clydesdale Fence

Career Builder: Casual Friday

Coca Cola: Sleepwalker

Denny’s: Chickens Across America

Denny’s: Chicken Warning

Denny’s: Chicken Birthday

Dockers: Men Without Pants

Doritos: Snack Attack Samurai

Doritos: Underdog

Dove for Men: The Journey to Comfort

E*Trade: Baby Girlfriend

Emerald Nuts and Pop Secret

Intel: Lunch Room

kgb: Sumo

Kia’s 2010 Big Game Commercial

Monster.com: Fiddling Beaver

Snickers: Betty White

Vizio Forge with Beyonce

VW: Punchdub


What is your favorite Super Bowl 2010 Commercial?

(polls)

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Unveiling the New eBook: Marketing with Free Advertising

April 17, 2009

The day has arrived for the unveiling of my new eBook entitled, “Marketing Your Business With Free Advertising”. I have spent months now on this project, and it will be a great internet tool to use. My 3 hour seminar is scheduled to start at 2:00 PM ( MST)  as I will unveil my new eBook. For those of you that weren’t able to attend, don’t worry I will be re-broadcasting this in a webinar format. My book will also be available in a hard copy format, and the price is $14.95.  For everyone that purchases my eBook, you will also get something for free. Sh… not going to announce it now until my seminar.

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Announcing eBook Launch: Marketing With Free Advertising

April 13, 2009

I have been working on a new eBook entitled, “Marketing Your Business With Free Advertising”. I have spent months of research on this project, as well as several months of testing. I will be launching the book this Friday on April 17, 2009. I have a 3 hour seminar scheduled to unveil my new eBook. It will also be available in a hard copy format if anyone wants to order it. The price will be $14.95. More details to come on where to purchase this book.