The Vast Universe Of Marketing: 135 Types And Counting

March 5, 2014


Many people call themselves marketing experts. I’ve seen guys who have only been in it for a year and call themselves “Marketing Experts”. Even though I have been in this field for a number of years, and an expert in many areas, I still do not consider myself an expert. That is because in the world of Marketing it is changing everyday. It is virtually impossible for one person to stay on top of every single thing in the Marketing world and be an expert on everything.

Two of my friends that I am always getting advice from with the latest and greatest Marketing tools is Joel Comm and Jim Kukral. Both friends I do consider to be experts in their field, because they have had great success and continue to be on the leading edge of Marketing. In 2009 I wrote a book on Marketing, I spent 5 years of research on it, by the time it was published it was already out of date and I had to keep updating it. I found that the Marketing world was changing so much everyday it was exhausting just trying to keep re-editing my book.

Marketing has changed a huge amount since then and many tools I used are out of date. For example the way Google Analytics worked 5 years ago is definitely not the same today. Just like everyone else Google has to add new tools to stay ahead of the ball game. Technology and Marketing have now gone more toward the mobile apps, and those are even more statistics that are being monitored. 

I know that even with how fast everything changes even  Joel Comm and Jim Kukral have friends they talk to to get updated advice on certain things. As big as the Marketing world is I think its virtually impossible to be an expert on every single thing in the Marketing world, it’s like trying to manage the universe when each star requires full time effort to keep up with what’s changing. How many different categories do you think there are? I came up with at least 135 different types of marketing. I know it’s not everything, and there are many more changes going on everyday.

  1. Account Based Marketing
  2. Affiliate Marketing
  3. Affinity Marketing
  4. Agile Marketing
  5. Algorithmic Marketing
  6. Ambush Marketing
  7. Analytic Marketing
  8. Article Marketing
  9. B2C (Business to Consumer) Marketing
  10. B2B (Business to Business) Marketing
  11. B2P (Business to Person) Marketing
  12. Behavioral Marketing
  13. Blackhat Marketing
  14. Brand Marketing
  15. BRC (Business Reply) Marketing
  16. Buzz Marketing
  17. Call Center Marketing
  18. Campus Marketing
  19. Catalog Marketing
  20. Cause Marketing
  21. Celebrity Marketing
  22. Channel Marketing
  23. Closed Loop Marketing
  24. Close Range Marketing
  25. Cloud Marketing
  26. Cooperative Marketing
  27. Communal Marketing
  28. Community Marketing
  29. Computational Marketing
  30. Conversation Marketing
  31. Conversion Rate Marketing
  32. Content Marketing
  33. Contextual Marketing
  34. Controversial Marketing
  35. Corporate Marketing
  36. CRM (Customer Relationship Management) Marketing
  37. Cross Media Marketing
  38. CTA (Call to Action) Marketing
  39. Data Marketing
  40. Database Marketing
  41. Deceptive Marketing
  42. Digital Marketing
  43. Direct Mail Marketing
  44. Direct Response Marketing
  45. Disruptive Marketing
  46. Distribution Marketing
  47. Diversity Marketing
  48. Door-to-Door Marketing
  49. Drip Marketing
  50. Email Marketing
  51. Ethical Marketing
  52. Event Marketing
  53. Evangelist Marketing (word of mouth)
  54. Expeditionary Marketing
  55. Experiential Marketing
  56. Field Marketing
  57. Freebie Marketing
  58. Geo Marketing
  59. Global Marketing
  60. Green Marketing
  61. Guerrilla Marketing
  62. Harvest Marketing
  63. Horizontal Marketing
  64. Inbound Marketing
  65. Industrial Marketing
  66. Influential or Influence(r) Marketing
  67. Info Marketing
  68. Informal Marketing
  69. In-Game Marketing
  70. In-Store Marketing
  71. Integrated Marketing
  72. Interactive Marketing
  73. Internal Marketing
  74. Internet Marketing
  75. International Marketing
  76. Keyword Marketing
  77. Lead Generation Marketing
  78. Left-Brain Marketing
  79. Local Marketing
  80. Long Tail Marketing
  81. Loyalty Marketing
  82. Mass Marketing
  83. Mobile Marketing
  84. Mobile Internet Marketing
  85. Multi-Channel Marketing
  86. Multicultural Marketing
  87. Multi-Level Marketing
  88. Niche Marketing
  89. Neuromarketing
  90. New Media Marketing
  91. Newsletter Marketing
  92. Non-Traditional Marketing
  93. Offline Marketing
  94. Outbound Marketing
  95. Outdoor Marketing
  96. Out-of-Home Marketing
  97. Performance Marketing
  98. Personalized Marketing
  99. Persuasion Marketing
  100. Point of Sale Marketing
  101. PPC (Pay Per Click) Marketing
  102. Product Marketing
  103. Promotional Marketing
  104. Proximity Marketing
  105. Pull Marketing
  106. Push Marketing
  107. Real Estate Marketing
  108. Real-Time Marketing
  109. Referral Marketing
  110. Relationship Marketing
  111. Reply Marketing
  112. Reverse Marketing
  113. Scarcity Marketing
  114. Scientific Marketing
  115. Seasonal Marketing
  116. SEM or SEO (Search Engine Optimization) Marketing
  117. Self Marketing
  118. Services Marketing
  119. Shadow Marketing
  120. Shopper Marketing
  121. Social Marketing
  122. Social Media Marketing
  123. Sports Marketing
  124. Stealth Marketing
  125. Street Marketing
  126. Target Marketing
  127. Technical Marketing
  128. Telemarketing
  129. Test Marketing
  130. Time Marketing
  131. Trade Show Marketing
  132. Undercover Marketing
  133. User-Generated Marketing
  134. Video Marketing
  135. Viral Marketing
  136. Vertical Marketing
  137. Youth Marketing
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