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Product Branding 101 – How To Get Started

October 1, 2014

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You have an idea, you have a product that you want to market. How do I get started? First you will need to answer a few questions.

  1. Identify who you will market this product to. What age group, male, female etc.
  2. Research and identify the competition.
  3. How does your brand differ from other products that are similar? Identify pros and cons.
  4. Create a good package design and logo that appeals to your demographic.
  5. Identify the cost and price point at which the product will be sold.
  6. Create your niche and your own market. By creating a niche you are creating a need. You don’t just want to do what everyone else is doing. You need to go above and beyond whatever the competition is doing. You need to think outside the box and be edgy with your marketing. This will make your product memorable.
  7. Service. Your brand is a promise to your customers. You need to make sure you have a way to service your customers need in case anything goes wrong with your product. They service of your product greatly influences your product’s success.
  8. Once you have your ideas, write everything down in a plan and develop a marketing strategy.

Depending on your demographic this has a lot to do with how your product will be marketed and distributed. In order to make your product successful, you need to create an awesome user experience.  This will bring the same customers back again and again with repeat business that will multiply.

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Instant Streaming Movie Service Reviews

May 15, 2014

We are in the digital age where video rental is a thing of the past. Most people no longer even own a VCR (Video Cassette Recorder). I can’t even remember the last time I went somewhere to rent a DVD. I don’t even subscribe to cable or satellite TV anymore. All the movies I see now are all online through a digital streaming movie service. I have ranked these in order of best to worst.

Netflix – After trying out all of the different services Netflix is still my favorite. Pros - Works on game consoles, iPads, tablets etc. Finding what you want to watch is easy to find. Has the largest selection of past seasons TV/Cable TV episodes of the most popular shows including BBC TV shows. Movies all stream in 1080p Super HD, which is higher resolution than competitors where you have to pay additional to view in higher resolution. Cons – Newer movies may not be available as soon as other movie services get them. Smaller selection of new release movies, newer TV shows you usually need to wait longer for them to be released. Cost - $7.99 with 1 month free trial.

AmazonPrime - Convenient and easy. Pros - Works on game consoles, iPads, tablets etc. Finding what you want to watch is easy to find. Movies are similar selection to Netflix with some newer movies. Cons – Most movies stream at a lower resolution. You are charged and additional amount to view movies in HD and higher resolution. There is an additional charge to watch some new release movies, newer TV shows you usually need to wait longer for them to be released.  Cost - $99 per year, with a 30 day free trial.

RedBox - Instant Streaming movies with kiosk rentals. Pros - Works on game consoles, iPads, tablets etc. Finding what you want to watch is easy to find. Has the best selection on the newest release movies. Cons – Most new release movies have to be picked up at a kiosk and are not available in instant streaming mode. Fewer movies overall than Netflix and Amazon, extremely limited TV show selection. Charges higher price to watch blue ray movies. Cost - $8 per month, with 1 month free trial, includes  4 kiosk rentals. $3 per movie rental, if you don’t want to subscribe to monthly service.

Hulu Plus - Very limited selection for those that don’t subscribe to cable TV. Pros - Works on game consoles, iPads, tablets etc. Has a good selection of the newest TV/Cable TV episodes of the most popular shows, great selection on movie trailers. Cons – Not as user friendly compared to other service providers. Commercials are often added to TV Shows. Newer movies may only have trailers to watch and charge an additional cost to watch the movie. Cost - $7.99 per month, with 7 day free trial.

 

 

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The Million Dollar Question: Loan Modifications Changing Rules

April 1, 2014

Anyone going through a loan modification knows it’s not a simple and easy process. There have been many discrepancies with the banks especially when it comes to loan modifications. The million dollar question is why are loan modifications changing the rules? My thoughts are some of the rules need to be changed to regulate the banks. Most loan modifications  I have investigated don’t benefit the consumer very much. The purpose of a loan modification in the Bank’s eyes is to extend the time of the loan in which the borrower can catch up on what they are behind. The truth is some modifications can hurt the consumer even more. Many loan modifications give the bank the right to add on extra fees and interest that normally wouldn’t be added on. This in turn hurts the consumer in that it puts them even further behind on their mortgage. Where loan modifications can help many consumers, they usually are only a temporary solution. This is because while during your trial payment period you may have lower payments, most of the banks doing the modifications will find a way to add extra interest and fees and therefore may result in a higher mortgage payment. Sometimes the best way to get out of your situation is to sell your home.

Most consumers do not know that if they sell their home they may be able to get money from their mortgage company as a relocation fee in order to avoid foreclosure. Anyone needing information about this should contact an expert. A mortgage broker that works with mortgage attorneys can often help. Stay far away from anyone that wants to charge you high fees to help you with a loan modification. Attorneys you hire that help you can often times charge their fees to either the mortgage company or mortgage broker.

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The Vast Universe Of Marketing: 135 Types And Counting

March 5, 2014

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Many people call themselves marketing experts. I’ve seen guys who have only been in it for a year and call themselves “Marketing Experts”. Even though I have been in this field for a number of years, and an expert in many areas, I still do not consider myself an expert. That is because in the world of Marketing it is changing everyday. It is virtually impossible for one person to stay on top of every single thing in the Marketing world and be an expert on everything.

Two of my friends that I am always getting advice from with the latest and greatest Marketing tools is Joel Comm and Jim Kukral. Both friends I do consider to be experts in their field, because they have had great success and continue to be on the leading edge of Marketing. In 2009 I wrote a book on Marketing, I spent 5 years of research on it, by the time it was published it was already out of date and I had to keep updating it. I found that the Marketing world was changing so much everyday it was exhausting just trying to keep re-editing my book.

Marketing has changed a huge amount since then and many tools I used are out of date. For example the way Google Analytics worked 5 years ago is definitely not the same today. Just like everyone else Google has to add new tools to stay ahead of the ball game. Technology and Marketing have now gone more toward the mobile apps, and those are even more statistics that are being monitored. 

I know that even with how fast everything changes even  Joel Comm and Jim Kukral have friends they talk to to get updated advice on certain things. As big as the Marketing world is I think its virtually impossible to be an expert on every single thing in the Marketing world, it’s like trying to manage the universe when each star requires full time effort to keep up with what’s changing. How many different categories do you think there are? I came up with at least 135 different types of marketing. I know it’s not everything, and there are many more changes going on everyday.

  1. Account Based Marketing
  2. Affiliate Marketing
  3. Affinity Marketing
  4. Agile Marketing
  5. Algorithmic Marketing
  6. Ambush Marketing
  7. Analytic Marketing
  8. Article Marketing
  9. B2C (Business to Consumer) Marketing
  10. B2B (Business to Business) Marketing
  11. B2P (Business to Person) Marketing
  12. Behavioral Marketing
  13. Blackhat Marketing
  14. Brand Marketing
  15. BRC (Business Reply) Marketing
  16. Buzz Marketing
  17. Call Center Marketing
  18. Campus Marketing
  19. Catalog Marketing
  20. Cause Marketing
  21. Celebrity Marketing
  22. Channel Marketing
  23. Closed Loop Marketing
  24. Close Range Marketing
  25. Cloud Marketing
  26. Cooperative Marketing
  27. Communal Marketing
  28. Community Marketing
  29. Computational Marketing
  30. Conversation Marketing
  31. Conversion Rate Marketing
  32. Content Marketing
  33. Contextual Marketing
  34. Controversial Marketing
  35. Corporate Marketing
  36. CRM (Customer Relationship Management) Marketing
  37. Cross Media Marketing
  38. CTA (Call to Action) Marketing
  39. Data Marketing
  40. Database Marketing
  41. Deceptive Marketing
  42. Digital Marketing
  43. Direct Mail Marketing
  44. Direct Response Marketing
  45. Disruptive Marketing
  46. Distribution Marketing
  47. Diversity Marketing
  48. Door-to-Door Marketing
  49. Drip Marketing
  50. Email Marketing
  51. Ethical Marketing
  52. Event Marketing
  53. Evangelist Marketing (word of mouth)
  54. Expeditionary Marketing
  55. Experiential Marketing
  56. Field Marketing
  57. Freebie Marketing
  58. Geo Marketing
  59. Global Marketing
  60. Green Marketing
  61. Guerrilla Marketing
  62. Harvest Marketing
  63. Horizontal Marketing
  64. Inbound Marketing
  65. Industrial Marketing
  66. Influential or Influence(r) Marketing
  67. Info Marketing
  68. Informal Marketing
  69. In-Game Marketing
  70. In-Store Marketing
  71. Integrated Marketing
  72. Interactive Marketing
  73. Internal Marketing
  74. Internet Marketing
  75. International Marketing
  76. Keyword Marketing
  77. Lead Generation Marketing
  78. Left-Brain Marketing
  79. Local Marketing
  80. Long Tail Marketing
  81. Loyalty Marketing
  82. Mass Marketing
  83. Mobile Marketing
  84. Mobile Internet Marketing
  85. Multi-Channel Marketing
  86. Multicultural Marketing
  87. Multi-Level Marketing
  88. Niche Marketing
  89. Neuromarketing
  90. New Media Marketing
  91. Newsletter Marketing
  92. Non-Traditional Marketing
  93. Offline Marketing
  94. Outbound Marketing
  95. Outdoor Marketing
  96. Out-of-Home Marketing
  97. Performance Marketing
  98. Personalized Marketing
  99. Persuasion Marketing
  100. Point of Sale Marketing
  101. PPC (Pay Per Click) Marketing
  102. Product Marketing
  103. Promotional Marketing
  104. Proximity Marketing
  105. Pull Marketing
  106. Push Marketing
  107. Real Estate Marketing
  108. Real-Time Marketing
  109. Referral Marketing
  110. Relationship Marketing
  111. Reply Marketing
  112. Reverse Marketing
  113. Scarcity Marketing
  114. Scientific Marketing
  115. Seasonal Marketing
  116. SEM or SEO (Search Engine Optimization) Marketing
  117. Self Marketing
  118. Services Marketing
  119. Shadow Marketing
  120. Shopper Marketing
  121. Social Marketing
  122. Social Media Marketing
  123. Sports Marketing
  124. Stealth Marketing
  125. Street Marketing
  126. Target Marketing
  127. Technical Marketing
  128. Telemarketing
  129. Test Marketing
  130. Time Marketing
  131. Trade Show Marketing
  132. Undercover Marketing
  133. User-Generated Marketing
  134. Video Marketing
  135. Viral Marketing
  136. Vertical Marketing
  137. Youth Marketing
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Google Hummingbird A New Algotithim Launched

January 5, 2014

Google-Hummingbird

If you haven’t heard the latest, Google launched a new search algorithm, Google Hummingbird.  Unlike Google Panda and Google Penguin, Google Hummingbird works differently. When creating Marketing content strategy Google Hummingbird will link together websites that will answer specific questions in a logical process. Therefore improving your search results according to relevancy.

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Google Penguin The Latest Algorithm Launch

June 6, 2013

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The latest algorithm launch is Google Penguin. This was created by Google as a way to decrease search engine results for those websites that violate Google’s webmaster guidelines. The main goal of Google Penguin works to add websites that are reported as spam to a black list known as spamdexing or Black-Hat SEO. It’s a way of poisoning the search engine results to prevent these hacker websites from getting through to the user. The term Black-Hat refers to a hacker that violates computer security for malicious reasons and or financial gain. I have seen all to often when someone clicks on an article or an ad, and unknowingly malware files download to their computer and start altering their registry files like a virus. Once downloaded these files are often hidden and hard to remove. Yeah for Google! For creating the new Google Penguin that will help increase internet security for everyone.

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Beware of Sweepstakes Asking for Money

May 29, 2013

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I despise companies that take advantage of people asking them for money in order to receive a prize. There are also companies or individuals posing as legitimate companies to collect personal bank account information. There are all types. This is a scam I received in the mail today.

Award Assessment Division
PO Box 2905
Kansas City, KS 66110-2905
United States of America

This company claims that I have won $3,000,000.00 and that I am scheduled to receive 30 payments of $100,000.00 over a 30 year distribution. They are requesting that I send a check back to them in the amount of $11.89 in order to secure premium offer acquisition fee in order to secure delivery. They state that payment is required in order to reserve delivery. After doing some research the company NextGen, Inc. is responsible for sending out these mailings. There have been many complaints logged against them at the Better Business Bureau. http://www.bbb.org/kansas-city/business-reviews/prize-promotions/next-gen-inc-in-overland-park-ks-89110035/

As a general rule never send a company money as a condition in order to win something. Some companies will offer legitimate products or a service that is never a condition for winning sweepstakes. Always check out the company you are dealing with before you do business with them.

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